“I really enjoy helping clients recover from a loss,” says Izzy Yetnikoff, Esq., Principal at Yetnikoff Law Offices in Scottsdale, Arizona. As a personal injury attorney, he has secured tens of millions of dollars for clients over the years. His mission is to level the playing field.

“Everyone should have an equal opportunity at a fair recovery. The lawyer works to level the playing field between the disadvantaged injury victim — often vulnerable and uneducated in the particular laws — and the insurance company on the other side, an entity that has all the wealth, resources, and time to undervalue and underpay the claim,” Izzy Yetnikoff explains. “I protect the client to ensure he or she is not taken advantage of by the at-fault person.”

His expertise ensures clients receive the maximum compensation possible. A successful claim requires legal knowledge, experience in dealing with insurance companies, and strong negotiation skills. While many assume that personal injury cases frequently go to trial, the reality is that about 95% of them settle before reaching the courtroom. Without legal guidance, many victims settle too early for far less than they deserve.

Every Personal Injury Case Is Unique

Personal injury cases vary significantly, each with distinct circumstances. Common types of claims include:

• Motor vehicle accidents
• Big rig accidents
• Wrongful death
• Premises liability
• Dog bite claims
• Pedestrian accidents
• Medical malpractice

Some of the most challenging cases involve subjective damages. “An X-ray will clearly show the injury of a broken bone,” Yetnikoff notes. “However, the emotional trauma of losing a loved one, being injured, or losing future business opportunities is quite subjective. The challenge is in assigning a monetary value to the loss or injury and then persuading or fighting with the insurance company to pay that amount.”

Do I Need a Personal Injury Lawyer?

Handling a personal injury claim without legal representation is rarely advisable. Injury victims face an uphill battle against insurance companies that have the advantage of time, money, and legal teams dedicated to minimizing payouts.

“Many injury victims believe that they can self-direct their own claims and resolve them independently,” Yetnikoff explains. “Usually, the self-represented injury victim will only recover 10-20% of the funds available for payment and settlement of the claims, failing to obtain the full measure of due compensation.”

Another crucial reason for hiring a personal injury attorney is the role technology plays in modern claims processing.

Technology Has Changed How PI Cases Are Handled

Insurance companies have become more aggressive in denying claims and delaying settlements, now leveraging sophisticated technology to their advantage. Recent class-action lawsuits have alleged that major insurance companies like Cigna and United Healthcare use AI predictive tools to automate claim denials.

Zurich Insurance, for example, has openly stated that AI technology “saved 40,000 work hours while speeding up the claim processing time to five seconds.” This means that life-altering injuries are often reviewed in mere seconds—by an algorithm, not a human being.

“Insurance companies have become more tenacious in denying claims, have created longer delays, and have grown more sophisticated in the use of technology,” Yetnikoff warns. “I stay ahead of the game by leveraging cutting-edge technology for the law firm, often the same technology employed by the insurance company, including AI and computer software to counteract the insurance company’s efforts to undervalue the claim or underpay the client.”

Choosing a Personal Injury Attorney

Selecting the right attorney can significantly impact the outcome of a personal injury case. Here’s what to consider:

Experience

Navigating the legal system, insurance policies, and negotiations requires expertise. A seasoned attorney understands the intricacies of the law and how to counter the most complex obstacles. Look for a lawyer who specializes in personal injury cases.

“An injury victim should be represented by an attorney that specializes exclusively in personal injury legal work and is active in this legal area every day,” says Yetnikoff.

Understanding Fees and Contingencies

Legal costs can be daunting, but reputable personal injury attorneys work on a contingency fee basis, meaning they only get paid if they win the case. This ensures attorneys are motivated to secure the maximum compensation possible.

“Everyone has equal access to justice because all cases are taken on a contingency basis,” Yetnikoff explains. “The client does not pay anything until a settlement or judgment is achieved. The insurance company pays its own fees and expenses right away, and so the law firm must do the same—pay the client’s fees and costs by working through a contingency framework. Once the settlement or judgment is reached, the attorney earns the fees and is reimbursed the expenses advanced in the case.”

Reputation and Professionalism

An attorney’s reputation can influence case outcomes. Choose a lawyer with a strong track record, positive client reviews, and recognition within the legal community. Communication is also essential. A lawyer should be responsive, clear, and transparent about the legal process.

The way an attorney communicates early on is a strong indicator of how well they will manage the case throughout its duration.

Choosing the right personal injury attorney is crucial in ensuring fair compensation. With legal expertise, strong negotiation skills, and advanced technology, a seasoned lawyer like Izzy Yetnikoff can make all the difference in securing justice.

By Chris Bates